As we get older, one of the first places we see the signs of age is around our eyes. The muscles weaken, fat pockets grow and the skin sags. The droopy eyes make us look tired and older than our years. If the problem becomes severe enough it can interfere with our peripheral vision.

For cleaning companies and maid services, marketing poses one of the most formidable - and frustrating - hurdles to growing their businesses. Sending out mailers and postcards, and advertising through traditional channels like the Yellow Pages is expensive. And costs are rising. Even worse, the results are usually lackluster, which means the advertising rarely pays for itself.

Large format printing technologies are common and inexpensive nowadays. They make it easy for businesses to use highly visible banners to grab customer attention in a way smaller display signage can't.

Think about this, having your office in your pocket any
time, any where, just as long as you can receive a cell
signal.

Did you realize that now, you can do just that? That's
right, you can conduct your internet marketing business
with nothing at all but your cell phone. Now, talk about
independence and freedom.Just think, no more having to be
at the office at a certain time, whether it is at your home
or downtown. Conduct any part of your business what ever,at
any time, just find a signal and go to work.

Just imagine, 4 Billion people who look at their cell phone
dozens of times per day. And this is going on world wide,
not just in your neighborhood. This makes your potential
customer base immense,and the growth isn't going to stop
any time soon. The market just keeps getting bigger. You
can reach more people via their cell phone than any other
media on the planet.

More people have a cell phone than have a television,
computer, internet or anything else you can think of!
Now,what if there was a way to make money legally within
this huge pool of cell phone users? Well, guess what, there
is a way.Advertise on the cell phone network the same way
as on the internet.

The difference is, with this method you are putting your
ads in front of people without them having to look for
them. And they only see the ads if they are already looking
for the particular item that you are promoting. Imagine
that!

There are several legitimate services that allow you to
send messages to people through their cell phones, and
These services have never been talked about by any of the
top "Gurus" or Internet Marketing coaches.They are also
100% legit because the last thing you want is to use a
service that's involved in spamming or any other illegal
practices.

The most incredible part is that the cell phone market is
virtually un-tapped. Having this method is like being the
first person to figure out that email was a good way to
promote products to people back in 1998. Can you imagine
how much money that person made?

This is the same situation, it's virgin territory, and with
4.3 Billion people in the market and tens of thousands more
joining every day there is, there will never be any danger
of over-saturation.

What I'm talking about is using cell phones as a method to
make quick and easy money.They're very popular, necessary
and everywhere on the planet. But despite a drumbeat about
mobile phones being the new frontier in the ad world,
marketers have been slow to dial it up, particularly in the
USA.

In an article from USA Today, "The level of knowledge and
understanding of the mobile marketplace by traditional and
digital agencies doesn't really exist today," according to
Dan Rosen, managing director, AKQA Mobile in London, a
unit of San Francisco-based digital agency AKQA.

Also from USA Today, global marketers should be advised
that mobile handsets are the number one way people access
the Web in many markets, as it is more economical, says
John Gauntt, senior analyst at digital ad tracker
eMarketer. With a computer, "The cost of entry to get
Internet access is about $1,200 for the PC and broadband; a
mobile is a fraction of the cost."

"The pace for mobile won't be set in the U.S.," says
Michael Baker, vice president and head of Nokia Interactive
Advertising. "It's a global medium that's completely
separate from all other channels of communication. It's
cost effective and usually the centerpiece of a strategy.
(That's) very different from what's going on in the U.S.,
which is mini-banner ads."

You might be surprised to realize that cell phones are
affecting our present business environment by the
widespread advertising now possible with the cell system.
This is in the 3rd world countries as well as well as the
industrialized cities. This is different from the internet
which has made the powers that be worried that there would
develop a huge divide(digital in nature) between the
developed and developing worlds. Cell phones are now hugely
popular world wide, they are looked on as glamorous as well
as being inexpensive. A users phone and how it
looks(decorations) acts as a personal statement.

In summary,cell phones are letting populations across the
globe develop their own personal micro-cultures. Cell phone
use is showing the average customer's ability to modify the
technology for different uses and purposes than the phones
were originally designed for.With the peoples new ability
to keep their private interactions really private, it will
encourage complex small cultures that are exclusive.

OK. The title of this article may be a bit tongue in cheek,
since I am a tremendous advocate of Twitter but if you
don't use it correctly, well, it can be just a waste of
time.

What Do I Mean?

Twitter is now one of the most popular, or possibly the
most popular, social networking website on the internet.
Millions of people 'tweet' each and every day. If all you
want is to find out what strangers are doing on almost a
minute by minute basis, that's fine. But if you ask me, and
I know you haven't, that a waste of time.

What you really need to do is figure out 'the why' about
your use of Twitter. For many people today the only reason
to use Twitter is to promote their online or 'brick and
mortar' business.

Having thousands if not hundreds of thousands of Followers
can be a real head trip but for the most part that is all
it is. There is no probability that most of these people
have any interest in what you're saying or doing. Locating
targeted followers is critical when working with Twitter.
There are several applications that can help you attract
just such a targeted Twitter market.

If you are marketing to a world wide audience Twitter is an
excellent resource. However, just any audience can still be
a waste of time. As mentioned, most businesses have a
particular target market or audience. If that is the case
with your business you need to target your Twitter market
in much the same way you would target market to a live
audience.

If you have a 'brick and mortar' business and have a world
wide audience, than the same rules about targeting may
still apply. However, if your business, both online or
'brick and mortar' is local, than reaching a world wide
audience is most likely a waste of time.

If your business is 'local' than attracting a 'local'
market is what you need and want. Fortunately, there are
also several online tools that can help you find local
'Twitterers' who may be a match for your business.
Geographic targeting is extremely important if you are
going to maximize your Twitter experience if your business
only deals within a specific geographic region.

In conclusion, Twitter is by far one of the most powerful
tools we have to promote our businesses online. If you have
unlimited time and really love to know what food someone on
the other side of the world is eating at that very moment,
than.....well, just Twitter away.

Most people, however, are now looking to use Twitter to
help promote their online or 'brick and mortar' business.
Using generalized targeting along with geographic targeting
can make a tremendous difference in your success or your
time on Twitter being a 'waste of time'.