For cleaning companies and maid services, marketing poses one of the most formidable - and frustrating - hurdles to growing their businesses. Sending out mailers and postcards, and advertising through traditional channels like the Yellow Pages is expensive. And costs are rising. Even worse, the results are usually lackluster, which means the advertising rarely pays for itself.

As we get older, one of the first places we see the signs of age is around our eyes. The muscles weaken, fat pockets grow and the skin sags. The droopy eyes make us look tired and older than our years. If the problem becomes severe enough it can interfere with our peripheral vision.