So you've just set up an Internet marketing business and
are hoping to make money by offering people products and
programs that will help them to make money by setting up an
Internet marketing business on the Internet.

You are not the only one. In fact you are probably up
against several hundred thousand competitors in this
tightly packed and very popular marketing niche. So the
question I asked in the title to this article is especially
relevant to you. If you're website looks pretty much the
same as all the others out there, why should anybody buy
anything from you and not from some other Tom, Dick or
Harry?

And why is it that so many people set up in this niche only
to fail dismally? You may have heard that 95% of all
Internet marketers fail to make any money on the Internet.
And most of those people were trying to make money in the
highly profitable "make money on the Internet" niche.

One of the reasons why so many people fail, apart from the
fact that they are lazy, incompetent, and unwilling to
learn, is that they never do enough to differentiate their
business from all the others and make it appealing.

Just take a look at the success stories, the top Internet
marketers, the ones that you always want to buy from.
What's special about them? What do they do that all the
failures fail to do?

You probably know about some of the successful marketers
that I'm talking about. You probably know their names.
You've probably seen their photographs on the Internet. You
might even have watched one of their videos or listened to
one of their sound recordings. Perhaps you have even bought
one of their unique products. Maybe you have come back for
some more and bought an affiliate product based on one of
their recommendations. Maybe you went so far as to drop
them a line to let them know how much you have learned from
them.

If my previous paragraph struck a chord with you, then I
have some good news for you. You already have the secret to
success right there before your eyes. In that paragraph I
told you everything. Really, I should sell that paragraph
to you for a few hundred dollars so that you will
appreciate how valuable it is. But I'm not going to do
that. Instead let me just lay out the key points, which are
the things that will make a difference to your Internet
marketing business. You don't have to be a marketing
genius, you don't have to be a technical whizz kid. You can
be just plain average and still make a lot of money on the
Internet if you know what to do and start heading in the
right direction.

Obviously, I can't teach you everything in this article,
but the one thing I can do is emphasise that in a
competitive market you need to differentiate your website
and your business from all the others out there. That is
what all those people who succeed on the Internet do.

Here's how they do it. Remember, I told you all this in
that one paragraph, but I'd like to lay it out plain and
clear for you in this checklist.

1. They let you know who they are. That's why you know
their names.

2. They show you who they are. That's why you seen their
photographs or have watched their videos.

3. They develop unique products which sets them apart from
each other and the rest of the competition.

4. The products they develop are highly targeted to appeal
to their market niche.

5. They offer other products, including affiliate products
to their list of customers.

6. Many people buy affiliate products from them because
they have learned to trust them.

7. They encourage interaction with their customer base,
through blogs, e-mail, Skype and other communications media.

So if you want to make a difference for your Internet
marketing business, use this quick checklist as a quick
guide for developing your own unique presence on the
Internet. If you want to succeed, you must learn to be
different; if you want to be different you must learn to
copy from those who have already succeeded. By taking these
steps you will make a big positive difference to your
Internet marketing business, no matter what your level of
skill or experience at the moment.