Would you like to make your online writing make you more
money?

Do you want it to make money online?

Why does one small change in a well written letter online
make way more money?

Why is it that a letter written at an elementary grade
level that is full of spelling errors and grammatical
mistakes out pulls a technically "superior" letter online
and makes more money? Do you want the secret?

Here it is. It "talks" to a person. It creates mental
images he can't see; Describes tastes he can't taste;
Smells smell he can't taste; It feels what the reader
doesn't feel: Until you help him.

Successful writing appeals to a reader's desires and needs.
Anyone who has read anything about persuasive copy writing
has read about the time-tested and proven formula: l) Get
his attention; 2) Get him interested in what you can do for
him; 3) Make him desire the benefits of your product so
badly his mouth begins lo water; 4) Demand action from him
- tell him to send for whatever it is you're selling
without delay - any procrastination on his part might cause
him to lose out. It's called the "AIDA" and it works. The
trick is to tempt and tease your reader so he must continue
reading.

However, the thing that had escaped me for the longest time
was exactly how do I: l) Get his attention; 2) Get him
interested in what you can do for him; 3) Make him desire
the benefits of your product so badly his mouth begins lo
water and; 4) Demand action from him? This is what works:

1. Grab his Attention

Suppose you are walking down the street and someone hollers
"STOP". What would your reaction be? What would you do?
Would you stop? Would he have your attention? You bet he
would. So to grab a person's attention your job is get your
prospect to stop what he is doing

Call out to target audience by letting him know you know
who he is, call attention to something he loves, wants or
doesn't want to lose and you have his attention.

Summarize your biggest benefit (quality, price, service,
profit...) in as few words as possible with all the
emphasis you can muster and you have his attention.

Suggest you have a solution to his problem and you have his
attention - hit him where he lives.

Combine curiosity with any of the above and you not only
have his attention you also have him ready to read on.

2. Hold His Interest

You must engage your reader or he is gone. Tell him how he
can do it. Always write from his perspective. Make
each point mandatory not optional to do what you suggest.

Eliminate all non-essential points and situations - that's
why there's always a "and there's more" at the end.

Speak to the superiority of your points when talking to a
person that is in the know.

Speak to the simplicity of your point when speaking to the
uninitiated.

Write from a new and fresh perspective.

3. Create Desire

Like a lawyer you must build a case for proposal. Your
product, service or idea is on trial and your prospect is
on the jury. Make it superior quality for the same
price. Make it a lower price for the same quality.

Don't talk about the price. Talk about the benefits and
gains (comfort, satisfaction, well being, happiness) he
will achieve: Talk about the losses he will experience if
he doesn't act. Provide proof (statistics, evidence,
demonstration, analogies, testimonials, examples).

4. Move your reader to action

There are two parts to moving your reader to action:
Summarize your main points and make it clear what the
reader is to do next as well as make it extremely easy to
do it.

Part 1: Answer the questions:

"Why should I do it?"

Stress what the reader will gain. Stress what the reader
will lose.

"Why should I do it now?"

Create scarcity. Make it consistent with what he believe.

Build your credibility. People like to know that others
are doing the same thing so point this out. Build and
maintain rapport.

Point out all you have given, what you are offering and all
the things you shall continue to give .

Part 2: Be clear about what the reader is to do next and
make it simple to do. Leave no question about their next
action.

Make it easy to do.

Offer an absolute guarantee.

I wish you more profitable writing.