Convert Your Website Into A Website That Converts

When was the last time you took a break from building
traffic to your internet site to consider whether or not
your website is worth the effort?

Or do you spend so much time "improving" your internet site
that you never have time to advertise it? Yet there are
many beautiful looking websites that do a poor job of
converting traffic into customers.

It should be obvious that you need to strike a balance
between the time you take working on your site to raise its
conversion rate, and the time you dedicate to traffic
building activities.

So let's look at how you can convert your website into a
website that converts visitors into customers. If you are
launching a new website to promote your products or
services, make sure you look into constructing a internet
site that is an effective platform for your products.

To get your website off to a good start you will want to
avoid these common mistakes:

1. Don't make it look like a sales website.

2. Avoid posting too many banner ads.

3. Don't bore the visitor with impersonal language that is
full of pseudo-professional jargon.

4. Avoid long sentences.

5. Avoid long paragraphs.

6. Don't hide behind your website. Let people know who you
are. Post a photograph of yourself and make sure you are
smiling and looking straight out of the photo.

7. Don't confuse or distract your visitors with too many
options and links.

8. Don't try and force your visitors to sit through an
introductory movie presentation.

If you want to achieve a higher conversion rate here are
some of the things you will need to think about.

* People scan web pages much more than they read them.
Don't fight this trend, but work with it to help your
visitors navigate your page as you intend.

* Use a strong headline to draw people into your article.

* Use bullet points and numbered lists to enhance the
scanning process.

* Use short and simple sentences.

* Talk directly to your visitors in a conversational style.
Imagine you are chatting to your friends, not writing an
academic paper.

* Use contractions such as "don't" and "won't".

* Write product reviews rather than sales letters.

* Use the "you" word.

* Make your keywords stand out in bold font to help your
readers scan for gist.

* Use subheadings to split up your copy into manageable,
scannable portions.

* Use a large font.

* Space everything out.

* Post an opt-in form above the fold and offer your
visitors a bribe (such as a free report) to fill it in.

If you follow these few tips you will be way ahead of most
of your competition when it comes to setting up a website
that will convert visitors into customers and subscribers.