In today's market, companies are looking for every way possible to help their product stand apart in crowded retail stores. One of the most effective ways to make a product stand out and get noticed is with creative POP signage. These special point of purchase signs work to influence customers regardless of the type of product - you'll just need to choose one that works for the venue at which your products will be displayed.

Three different types of POP displays are merchandise displays that sit on a countertop, in-line POP signage that sits on a store shelf or stand-alone displays, though you can likely come up with more designs. Your display is only limited by your imagination!

Countertop POP Displays

A countertop point of purchase display is exactly what the name implies. These are special, small displays that are designed to fit on a countertop next to the cash register. The most effective products for countertop displays are often small, 'impulse' purchases such as houshold gadgets, hair accessories, snacks, lip balm, lotions or seasonal items. Nearly every store can also benefit from a counterop display highlighting gift cards so customers can pick up a quick and easy gift.

Stand-Alone POP Displays

Stand-alone point of purchase displays are designed to stand by themselves and don't need to be anchored or supported by anything. Almost any item can be effectively sold from stand-alone POP dispalys. Regardless of your product's size or shape, a good design agency can create a custom pop display to showcase your product. Your stand-alone point of purchase display is limited only by your imagination.

In-line POP Signage

In-line POP signage pieces are designed to sit on a store shelf in order to bring attention to one certain brand of products. For instance, you may have a shelf full of different brands of pickles. There are hundreds of jars and your brand is just another face in the crowd. By utilizing in-line pop signage, you'll draw customers toward your product.

The best thing about in-line point of purchase displays is that they can be used for nearly any type of product. From large grocery stores to one-of-a-kind specialty boutiques, almost every retail outlet can take advantage of these special displays.

If you're unsure which of the many point of purchase displays is right for your business, consider hiring a professional signage company. These specialty designers understand what it takes to sell products and what type of display or large format printing signage will best accentuate your product. You may be surprised at how fast your merchandise flies off the shelves!