Point of purchase or POP signage is an important aspect of any retail business. A recent study has found that around 70% of all decisions regarding which brand to purchase are made on the spot in the store and POP displays can play a large role in influencing that decision. For instance, if someone is going to the grocery store to buy peanut butter, the brand with the large vinyl signage display is more likely to entice a shopper than the brand simply sitting on the shelf.

Design And Functionality

POP signage displays aren't a one-sized-fits-all product. Instead of finding a generic display or sign that you simply place your logo on, consider having one especially designed for your product or business. Though you may spend a little more to have a custom-built display, the additional sales that will likely come from this custom signage will more than pay for it.

It's also important to consider the product. A display initially designed for a grocery store won't translate into a display signage in a clothing store. It's also important to consider where you'll place the display signage. A countertop display will require a much different design than one that mounts to a wall, hangs on a slatwall fixture or is freestanding.

The Look Of POP Displays      

In-store advertising displays can account for a 40% rate of retention and color plays a big role in that retention. It's especially important to use colors that identify with the brand you want people to remember. Another simple way to increase brand recognition is to use the same font in logos and the text of the display. Customers typically don't consciously remember type styles, but using the same font will create a subconscious connection.

It's a good idea to hire an established graphic designer or firm that specializes in POP displays or large format printing. People who design these displays for a living know what works and what doesn't regarding POP or vinyl signage displays and what can be done to increase your products' sales.

The Many Materials Used In Display Signage

POP signage can use a variety of materials. Displays can be created from vinyl, plastic, wood, metal or nearly any other material. Many effective displays use a variety of materials together, such as a large metal frame covered with large format printing vinyl signage.

It will be easy to decide on the materials used if you're aware of how you'll likely use the display. For instance, a display that will be moved from place to place (like for a trade show) will need to be sturdier than something that simply stays on a wall.

POP displays can be a great marketing tool for any retail business. No matter what product you're selling, it’s a good idea to use displays made from sturdy materials that are designed specifically for your product, incorporating your brand's colors and logo. With the right display and placement, you’re sure to generate the best sales results possible.