Companies on the lookout for inexpensive ways to advertise often use custom polo shirts emblazoned with the company's logo. By giving them out to employees and clients, you have people acting as walking billboards at almost no cost. Like all advertising, a more active approach yields better results. Create opportunities for employees to wear corporate logo shirts to get your company's image out to more people.

Company Lunches

Sponsoring employee lunches at local restaurants is a good way to improve employee morale. The chance to socialize creates team-building bonds among workers who might not otherwise talk to each other often.

You can use these occasions to indulge in some marketing by encouraging employees to wear their company logo shirts. People at nearby tables see your business logo every time they look up. Seeing your staff in a relaxed social atmosphere gives them a positive image of your organization.

Meals don't have to be the only option. Concerts, baseball games, hikes or many other social events are possibilities as well. Occasions where your employees can circulate gives other people opportunity to ask your staff about the corporate logo shirts and that leads to more marketing.

Sports Teams

Another possibility for using company logo shirts is by forming a team for softball, bowling, or other competitive sports. Spectators and even opponents become a captive advertising audience who can see how well your team works together.

Don't limit yourself to just sports. Other team-oriented events such as card or board games may be better opportunities. Since these activities are less likely to have company sponsored teams, there is less competition for the ears of consumers. There is more chance for conversation during the games and proportionately more opportunity for marketing.

Hold back on the hard sell. People attend these activities to have fun and an organization that comes in with a strong marketing focus will often do more harm to their image than good. Light conversation is the key.

Training

When you send employees off for training courses you have another chance to spread your message. Some companies require their staff to wear company logo shirts while on travel for this very reason.

Training can offer better marketing prospects because the other students are likely to be in related fields. The coursework offers a common link that can act as a way to show the services your company can offer others.

Traveling to the training site offers chances at marketing as well. Employees on a plane wearing corporate logo shirts are often surrounded by other business travelers who might be potential customers.

These are just a few basic ideas. Look around your community and you can often find others. The most successful marketers are often those who find new ways to show the company logo in a non-threatening manner that doesn't seem like an ad.