Corporate logo shirts have always been a great way to advertise. Not only do the recipients remember the company logo each time they see the shirt, but it also displays the logo to others when the shirt is worn. This works to get your company name out there, but it does nothing to help them recall your company name when they need it. To ensure customers remember your company when it counts and think of you as the best choice to meet their needs, the method and circumstances used to give away the company logo shirts becomes very important.

How To Give Away Corporate Logo Shirts

On their own, corporate logo shirts are an excellent way to gain new customers and warm up a cold lead. One of the best places to distribute these items is at a trade show or exhibition event. These can be given to anyone who tries a sample product, leads who were invited to attend the event, or used as a contest giveaway. This encourages those leads to stick around and gives you time to get contact information and other valuable information. Company logo shirts are also a great addition to a larger prize pack. Do not be afraid to give them to warm leads that could potentially bring in a significant amount of income either on their own or through word of mouth.

Spend Time With The Recipient

Whether you are giving away corporate logo shirts at a trade show or at your own business, it is important to spend time with the recipient. This does not necessarily mean giving the person a rehearsed marketing script. Use the presentation of a company logo shirt as an opportunity to get to know that person a little, just remember to listen to what they have to say to you.

Spending a few extra moments with potential customers demonstrates that you are interested in what they think and it shows that you are easy to work with. If your customer finds the occasion pleasant and memorable, they are more likely to choose your company later on. This time is also a great opportunity to collect contact information that will also be very helpful.

Follow Up With Leads

Contacting those who received your corporate logo shirts is also an effective way of increasing leads and sales. This creates the perfect opportunity to achieve several marketing goals without sounding overly pushy. When contacting the recipient of the company logo shirt, ask them about it. Does it fit well, do they like it, etc.

Getting in touch with your customer shows that you are concerned about meeting their needs and it also helps to break the ice before mentioning your company's products and services. If you are giving away large numbers of corporate logo shirts, be sure to include a card with the shirt that has your contact information along with a brief message from the company.

Corporate logo shirts can be a valuable tool for your company. The key is to bring your company out of the closet and into the forefront of the minds of your customers. To do this, choose the right circumstances to give away your company logo shirts and be sure to spend an extra few moments with your customer demonstrating the qualities and values of your company. Lastly, never underestimate the value of good follow up.