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Use Flash Games to get more visitors and generate ad revenue
http://www.articlesofadvice.com/articles/1182/1/Use-Flash-Games-to-get-more-visitors-and-generate-ad-revenue/Page1.html
Ko Fai Godfrey
 
By Ko Fai Godfrey
Published on 09/16/2009
 
No matter how tough the economy is, the online gaming
industry is keep growing fast. People of all ages loved
playing computer games from the early Nintendo times. And
for many teenagers, online games are what they know best
and are right up their alley.

For adults, it is a great way to relax and take their mind
off the daily problems. Most online game players are adults
25-30 years old and most of them have already been playing
computer games since their childhood. They just carry their
passion for games to adulthood along with them.

In the early days, online web games used to be slow loading
and they were heavily limited by the Internet connection
speed. Nowadays though, more and more people have switched
to broadband Internet connection, plus many online games
are now made using the Adobe Flash technology --- which are
much smaller in size while at the same time maintaining the
high quality.

Flash is a multimedia platform from Adobe which is used to
create vector based computer graphics and animations.
Online games made in Flash are often alluring to people of
all ages. Most flash games are very small and easy to play,
no user guide needed. And some games are just new versions
of the classic arcade games, there is no learning curve at
all.

Flash games are widespread all over the net, and many
webmasters are taking advantage of the fact that people
like playing games. Flash games on websites can attract
visitors, but also keep them on their site longer. If your
visitors find the flash games on your website fun to paly,
they would often refer their friends to visit your website.
This could in turn increase your website traffic and
visitor loyalty.

You can also use Flash games as a way to advertise your
service, or even generate ad revenue. People are very weary
of clicking on ads and many consciously avoid doing this.
To get around this -- many online advertisements in recent
years come in form of an interactive, playable flash game
banner. Advertisements are often display to visitors during
the opening of the game as part of the loading process, or
at the end of each game level, so to less interfere the
player, while also get their attention on the sponsor ads.
The CTR (click-thru- ratio) of online ads embed inside flash
games are usually 200%-300% higher than a web banner ad.

If you are interested in jumping on the bandwagon in
earning money from your flash games, it is very easy to do
so. Two of the largest advertising networks for games are
MochiAds and GameJacket. They provide you with the code
that you can embed in your games and share the ad revenue
with you. You can also use a flash ad rotation system for
games, such as Ad4Flash that rotates ads throughout the
game, or displays the game sponsor ad as part of the game
intro. The more people play your game, the more you earn
due to the ads that are displayed to gamers. Earning
revenue from flash games has never been easier.

If you do not know any of these services before, you have
most certainly heard about Google and their Adwords system.
Google has a version of their Adwords program specifically
for flash game publishers, so it is worth looking into this
as well. However Google will only accept flash games which
already generates millions of page views so its not for
personal websites.

Some people are professional flash game programmers; others
simply have fun making them. Some want to make money from
the games, yet others want to promote and spread their work
piece. There are many ways people can utilize flash games
for different purposes, which together contributes to the
growing popularity on online flash games.