A good promotional campaign is the core of successful business. However promotion doesn't have to be expensive. Your display signage is a great way to reach and influence customers.

Display Signage Is Economical Marketing

With all the advertising options available, display signage is still one of the most effective methods of capturing customer attention. One of the great strengths of visual displays is their immediacy. Once you capture customers' attention, all they have to do is walk into your business. With commercials, flyers and other advertisements the customer has to make a more deliberate effort to reach your company and it's too easy for them to become distracted.

Signs are inexpensive and durable. Once you buy the sign, it keeps sending out your message for no additional cost, bringing in new customers every day. Other types of promotion keep costing you month after month if you want to keep your message visible to the public.

Signage Design Tips

Since so many people are going to see your display signage, you need to consider the design very carefully. A sign is simply a communication medium and you want to be sure it is sending the message you think it is.

How far away will people be viewing it and how fast will they be moving? Visual displays for an indoor mall shop will be different than those for a store looking out on a busy freeway. If your visual displays are an indistinct blur, it can't do its job. Use simple designs and fonts. Fancy lettering may seem like a good idea, but often it just makes it hard for viewers to read the name of your business. Your logo should be clearly displayed so even if customers can't read the name, they will still know it's your business.

Putting Up the Sign

Once you have your display signage, you need to place it properly for maximum impact. It should face the direction you expect most traffic to come from. If you have multiple avenues of heavy traffic, use more than one sign. Most signs are either parallel with or perpendicular to the front of the building, but a diagonally mounted sign can be seen from both directions. Many businesses use two signs in the classic wedge shape so customers can see it from the front, left or right of the store.

Place lighting so the sign is clearly visible at night, even if your business isn't open during these hours. The sign sill acts as a promotional tool at times the business is closed. If it is well-lit, potential customers will remember your business and may come by the next day.

Change your display signage from time to time. A sign left in the same place for too long becomes part of the landscape and people stop seeing it. By changing the design, you keep your business image fresh in the minds of passing customers.